Mobile web apps (or applications) are simply websites that are accessed via a browser on a mobile device and delivered to the user in a mobile friendly way. They can be created in a variety of ways including CSS styling, Content Management Systems (CMS), as a Service (SAAS), and bespoke builds, each having their own particular strengths and weaknesses.

Costs to build and maintain mobile websites can vary widely, but due to their reach they are a low-cost method in terms of cost per potential viewer.

  • Work cross-platform
  • Viewable on both smartphones and feature phones
  • Internet-enabled phones with mobile access can access
  • Low-cost in terms of cost per potential viewer reach
  • Are relatively fast and inexpensive to maintain
  • Don’t require to be housed on an app store
  • Bookmark icon or link to access
  • Provides a quick option to get to market
  • Great for retail, airlines and other travel businesses, events and promotions including conferences, tradeshows, surveys and database collection activities.
  • Lower level of consumer experience compared to other apps
  • Generally a cut down version for mobile
  • Cannot be accessed offline
  • Cannot utilize smart phone features
  • Slow page load speeds and responsiveness
  • Generally least optimised user experience but is slowly increasing due to the rise of HTML 5
  • Not the greatest option if you want to evolve the mobile experience
Contact the Applause Digital team today on 1300 123 246 to see how we can help you develop your mobile web application.