Like mobile websites, mobile web apps are accessed via the browser, but they also have some important differences. For a mobile website, each time a new page is accessed, the device will download all of the page contents (including HTML, CSS, JavaScript, and data). For a web app, the majority of the download occurs on the initial visit and is stored locally. After this, only data is accessed from the web. This may sound like techno-babble, but it has some important real world impacts.

At a high level, web apps sit between native apps and mobile websites in terms of key factors such as reach and experience. Overall, web apps provide good experiences across multiple platforms, but still do not meet the full richness of current native solutions in demanding environments.

  • Web apps work on all new smartphones
  • Lower costs to build and maintain experiences on multiple platforms compared to a native approach
  • Updates are easy for users and publishers
  • No need for submissions or approvals from app stores
  • Developments in HTML5 have led to a richer and faster experience compared to standard website
  • The experience is so good that it is quickly closing the gap with native apps



  • Still gaps in terms of responsiveness
  • Access to certain phone features such as the camera limited
  • Initial download is quite large when compared to mobile websites
  • Requires a good connection, ideally WiFi
Contact the Applause Digital team today on 1300 123 246 to see how we can help you develop your web applications.